3.15.2011

Television Ads Will Have To Keep Quiet!

News from last month's Reader's Digest:
Muffle those TV ads: it's the law
The Commercial Advertisement Loudness Mitigation (CALM) Act was passed by the House and Senate, but the FCC will have a year to mull over regulations another year to enforce them.
What's it mean? It appears that within the next two years, television commercials won't be allowed to blast at a higher volume than the television show itself.

My ears are pretty stoked!

2.18.2011

Why Do Things Cost "An Arm And A Leg"?


Unfortunately the origins of this idiom aren't super clear. What we do know is that people say an object will "cost an arm and a leg" to imply it's very expensive, and that the phrase likely originated in America around the 1930's, and started being used in print in the 1950s.

Other than that, here are some guesses as to its origin:

1. Painters would base their portrait-prices on how many limbs needed to be painted, and would charge extra for arms and legs.

2. Many soldiers who fought in World War I lost limbs, making life extremely difficult (and therefore costly).

3. Early 20th-century factories were very dangerous, but the jobs were worth it, even if a worker lost a leg or an arm in the process, because the work would make money.

4. Some gruesome forms of capital punishment were used for a period of history, where someone by law could get their arm cut off for stealing, have their legs crushed, etc. So the criminal act could literally cost a person a limb.

5. It's an extension of the phrase "to give one's right arm for". Since that's usually the dominant stronger arm, if the speaker is willing to sacrifice it, the object in question must be very valuable.

6. It came from the phrase "if it costs a leg!" used by desperadoes seeking revenge or criminals involved in illegal activity. It would be worth it for them to do these acts even if it "cost them a leg" along the way.

7. It came from the army phrase "to chance one's arm", used to describe a risky situation that could come with great reward. In this scenario, the "arm" the soldier would lose upon failing would be a rank, and thus a stripe from his arm's sleeve.

Anything I missed?


2.17.2011

Founder vs. Flounder

Did you know that some people who say the verb "flounder" actually mean "founder"?

This kind of thing always blows my mind. After I used flounder incorrectly at work, one of my bosses showed me the following entry in a book, 100 Words Almost Everyone Mixes Up or Mangles, that she purchased for me a few months ago. :)
Flounder, verb:
1. To move clumsily or with little progress, as through water or mud.
2. To act or function in a confused or directionless manner; struggle.

Founder, verb:
1. To sink below the surface of the water.
2. To cave in, sink.
3. To fail utterly, collapse.

Example:
"If a student is foundering in Chemistry 101, he had better drop the course; if he is floundering, he may yet pull through."
Since I didn't know that founder the verb existed until now, I definitely have been using flounder for all of those meanings!

Think about this: if a person flounders in the water, that person will likely founder at times.

Crazy.

2.16.2011

Trademarks, Copyrights, & Patents

Do you know what the difference is between these things?

As my former student Andrew pointed out, I have no real idea. :) So let's learn!

According to him:

Copyrights are for protecting an artists' creative works.
ie. J.K. Rowling has the copyright to the Harry Potter series.

Trademarks are for protecting the names and identifying marks used in commercial activity.
ie. The Target Corporation owns the trademark for its bulls-eye-target icon.

Patents are for scientific inventions, including machines, drugs, and the like.
ie. Apple has the patent for the iPod (and lucky them!).

Trademarks and copyrights don't need to be registered, though you get extra enforcement rights if you do register them. Patents have to go through the United States Patent & Trademark Office, and they have reviewers who look at applications and check to see whether the invention is actually new enough for a patent.

I could look all of this stuff up for you to name a source, but I believe Andrew! Thanks!

2.15.2011

Sleepy Words

I can always count on Reader's Digest to teach me things!


Here are some sleep-related words and their meanings that you can throw around during this hibernation season:

Somniloquist, noun: sleep talker

Hypnopompic, adj: prewaking

Torpor, noun: state of sluggishness

Quiescent, adj: at rest

Bruxism, noun: teeth grinding

Soporific, adj: sleep-inducing

Did you know there were words for all these things? Feel free to use them to impress your friends. For example:

"Danny's wife's bruxism often woke him throughout the night, so he found himself in a torpor most days. If that wasn't enough, she was also a somniloquist in her hypnopompic state! Danny loved his wife, but he cherished Sunday afternoons when he could read a boring soporific book and finally be quiescent napping on the couch."

See? You probably wouldn't have understood that story at all 24 hours ago. :)